Google Ads Expert Course
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Google Ads Expert Course
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Google Ads Expert
A Google Ads expert is a professional skilled in managing and optimizing paid advertising campaigns on Google’s advertising platform, including Search, Display, YouTube, and Shopping ads. Their role revolves around creating, implementing, and optimizing Google Ads campaigns to maximize ROI (Return on Investment) and achieve business goals like increasing website traffic, generating leads, or boosting sales.
What You'll Learn?
- 10 hours of learning digital marketing, taken at your own pace
- You will develop excellent understanding and listening skills for this level.
- Real tools and templates you can use at work
- Complimentary Digitery membership to continue your professional development
- You will develop excellent understanding and listening skills for this level.
- 10 hours of learning digital marketing, taken at your own pace
- Complimentary Digitery membership to continue your professional development
- Real tools and templates you can use at work
Google Ads Expert course, designed to cover essential topics, strategies, and best practices for effective Google Ads management.we provides a comprehensive framework for learning Google Ads management, enabling participants to effectively create, manage, and optimize advertising campaigns for various business objectives. Adjustments can be made based on the target audience's needs and expertise levels.
- Importance of online advertising.
- Key terminology (CPC, CPM, CTR, etc.).
- Understanding campaigns, ad groups, and ads.
- Overview of account settings and user permissions.
- Importance of keywords in Google Ads.
- Types of keywords (broad match, phrase match, exact match, negative keywords).
- Google Keyword Planner.
- Competitor analysis tools
- Choosing the right campaign type (Search, Display, Video, Shopping).
- Setting campaign goals (brand awareness, lead generation, sales).
- Organizing ad groups for better performance.
- Best practices for ad group setup.
- Best practices for ad headlines and descriptions.
- Importance of clear calls-to-action (CTAs).
- Overview of different ad formats (text ads, responsive ads, display ads).
- Utilizing ad extensions (sitelink, call, location, structured snippet).
- Understanding demographic targeting, in-market audiences, and custom intent audiences.
- Using remarketing lists for ad targeting.
- Setting location targeting for campaigns.
- Optimizing for mobile, desktop, and tablet users.
About Mentor
Your mentor for the Google Ads Expert course is a seasoned industry expert with years of experience in crafting and executing successful digital marketing strategies. With a deep understanding of SEO, social media, content marketing, and analytics, they’ll guide you through advanced techniques, providing insights and personalized support to help you excel.
Skills
- 3 Months
- Level : Expert
- Type : Full Courses
- 10 + Certifications
- Format : 100% Offline / Online - On Demand
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